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Client Testimonials
Anthology
It’s been tremendous to partner with Susan in her work with Anthology Partnerships & Product Marketing teams over multiple years. In every project, she has anticipated our needs and contributed to a depth I could not have anticipated with clarity in direction and asking key questions. She embedded into our team seamlessly and helped lead our team in many interactions. Her broad of abilities and knowledge in EdTech is wide. Among project highlights, she mentored an intern, helped us rollout a video project along with a revamp of our website, and ensured our user conference presence was solidified with the finest of logistics and details in order. She comes in with an amazing attitude and delivers with great depth. Susan truly goes above and beyond.
— Vice President, Partnerships
Blackboard Inc.
"Nye Consulting's problem-solving skills, flexibility and knowledge of the higher education market enabled me and my team to be increasingly flexible and agile to changing corporate priorities. Susan has the talent to lead large, strategic initiatives and campaigns and at the same time be hands on with more tactical activities. She was a critical and flexible asset on my team and I was able to put her skills to use with just about any project whether it be―a new initiative or one where I lacked the dedicated staff to execute. Susan is just a delight to work with. She brings a level of enthusiasm, positivity and professionalism that makes everyone enjoy working with her. I would strongly recommend her work."
— Vice President, North American Industry & Product Marketing
Regent Education
"Twice during my career my business units ranging in size from $10-15MM in total sales were lacking someone to drive our marketing efforts. I brought Nye Consulting Group in to temporarily fill these roles. Within a short time, Susan had a solid handle on these businesses and had established relationships with the key stakeholders within the organizations. She defined our marketing plans, attained leadership buy-in and executed of the plan with minimal support. This included twice executing on annual client conference which she honed, rapidly, in terms of client attendance, messaging, presentation and key note content, and key sales lead development — a critical accomplishment! Susan's efforts enabled us to strengthen customer relationships as well as help increase market awareness. Susan's ability to think strategically and execute tactically as well as her knowledge and experience having worked across many corporate divisions makes her a real asset. I have now worked with Susan three times between two companies and she has outperformed in all scenarios."
— Chief Executive Officer
Salesforce
"Susan, our lead marketing consultant, was incredibly effective at conducting primary research with customers and synthesizing a broad set of data to help inform strategy. I was impressed at her ability to cut to the heart of a problem and quickly articulate a pragmatic path forward. I also very much appreciated her ability to present her thinking and plans at an executive level in a clear and compelling way. Would welcome the opportunity to work with Nye Consulting Group again!"
— SVP and GM Education Cloud
Wiley Education Services
"When Susan started working with us as a contract employee, she had the immense task of quickly learning our business while outlining a roadmap for delivering a robust marketing strategy. In a very short amount of time, she made connections across functional areas at all levels of the organization. She immersed herself in discovery sessions, proposal reviews and interviews with internal and external stakeholders. The result? Comprehensive market and project analysis, data-informed positioning and messaging backed by solid financial models for activation of the plan. Simply put, Susan is one of the best in the business. She brings a deep level of expertise in marketing and education; she's highly strategic, but also "gets into the weeds" to ensure a holistic and sound approach to her work; she's committed to delivering quality results and does so with a compassionate and kind approach. She'll be the first phone call I make when we need additional support in the future!"
— Vice President, Corporate Brand & Communications